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December 17, 2014

Infinite Visions, One Planetary Society

Three weeks ago, we launched a social media campaign to engage the public in space exploration, one of our three organizational initiatives set out in our new Strategic Plan. We wanted to spur conversation highlighting the unique visions each of us has and how we all come together as one powerful voice—The Planetary Society. The reason we are so successful as an organization is because our decisions are informed by you. Together, we have achieved so much, and we are always looking to you to share insight that will help us shape what The Planetary Society does.

As part of the campaign, we asked you three questions:

  1. Why are you passionate about space exploration?
  2. What’s your favorite space mission of all time?
  3. Where do you want space exploration to take us next?
Infinite Visions: Why are you passionate about space exploration?
Infinite Visions: Why are you passionate about space exploration?

Your response was extraordinary!

We chose to do this as a social media campaign to reach a broader audience. We have run this campaign in the past with submissions on our website. Purely speaking numbers, in 2012, we had 505 submissions; In 2013, we had 227 submissions. This year, we had 1722 responses on Twitter alone. There were additional responses on Facebook, Google+, Vine, Instagram, and email.

What we achieved was more than we expected—our Infinite Visions campaign reached more than 2.5 million people in 47 countries. How amazing is that? The responses we received ranged from thought-provoking to downright silly, and I enjoyed sharing the responses with my colleagues. It's uplifting to read what people care about and why they are fascinated by space. So many of these responses exemplified our five core values: adventure, optimism, empowerment, action and science.

Core Values for The Planetary Society
Core Values for The Planetary Society

Take a look at the responses and what’s important to our community. These are the voices of The Planetary Society—individual citizens around the world coming together to advance space science and exploration.

There are so many great responses that I couldn’t possibly include them all here. I encourage you to check the Infinite Visions page or Twitter for more. Let’s keep the conversation going. Feel free to share your vision in the comments below or on social media. We’re all space fans here…some more literally than others:

.@SEGrants @exploreplanets I'm a #SpaceFan because it brings out the best in humanity: curiosity, patience, teamwork, exploration, discovery

— A Geek Mom (Shannon) (@ageekmom) November 27, 2014

@exploreplanets Space exploration is the only thing that unites all humans. Across countries, races, cultures, and languages. #SpaceFan

— ヘザー ・ スミス (@TheHeathernaut) November 27, 2014

Let's go to Europa! As much as I love asteroids we have OSIRIS-REx coming up in 2016, and Europa and its oceans are too neglected. #SpaceFan

— Jessica Noviello (@JessicaNoviello) December 8, 2014

@exploreplanets Voyager 1&2. The audacity- and success! We now know 4 gas giants, 6 giant + 10s of small moons… and interstellar space. Wow!

— Herbert Wright (@Herbhastosay) December 3, 2014

@exploreplanets I'm passionate because it's our destiny as a part of the universe to explore and experience it all! #SpaceFan

— Michael Vacirca (@MichaelVacirca) November 30, 2014

@exploreplanets I'm a #SpaceFan because Dr. Sagan said it best: "Every star may be a sun to someone." How will we know if we don't explore?

— Michelle Barrett (@mittenbird) November 27, 2014

I’m a #SpaceFan because I’m in space and have four big blades on top. Oh, wait, wrong kind of fan...

— NASA Skylab (@NASA_Skylab) November 25, 2014

Read more: Planetary Society People, Planetary Society

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