Three weeks ago, we launched a social media campaign to engage the public in space exploration, one of our three organizational initiatives set out in our new Strategic Plan. We wanted to spur conversation highlighting the unique visions each of us has and how we all come together as one powerful voice—The Planetary Society. The reason we are so successful as an organization is because our decisions are informed by you. Together, we have achieved so much, and we are always looking to you to share insight that will help us shape what The Planetary Society does.
As part of the campaign, we asked you three questions:
Your response was extraordinary!
We chose to do this as a social media campaign to reach a broader audience. We have run this campaign in the past with submissions on our website. Purely speaking numbers, in 2012, we had 505 submissions; In 2013, we had 227 submissions. This year, we had 1722 responses on Twitter alone. There were additional responses on Facebook, Google+, Vine, Instagram, and email.
What we achieved was more than we expected—our Infinite Visions campaign reached more than 2.5 million people in 47 countries. How amazing is that? The responses we received ranged from thought-provoking to downright silly, and I enjoyed sharing the responses with my colleagues. It's uplifting to read what people care about and why they are fascinated by space. So many of these responses exemplified our five core values: adventure, optimism, empowerment, action and science.
Take a look at the responses and what’s important to our community. These are the voices of The Planetary Society—individual citizens around the world coming together to advance space science and exploration.
There are so many great responses that I couldn’t possibly include them all here. I encourage you to check the Infinite Visions page or Twitter for more. Let’s keep the conversation going. Feel free to share your vision in the comments below or on social media. We’re all space fans here…some more literally than others: