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OK Go & Planetary Society Partner for “Upside Down and Inside Out” Music Video Release
Celebrated band collaborates with world’s largest nonprofit space organization
Media Advisory
February 12, 2016
Contact
Erin Greeson
Phone: +1-626-793-5100
OK GO CONTACT
Bobbie Gale
Email: [email protected]
Phone: +1-323-904-9094
OVERVIEW: OK Go -- the band celebrated worldwide for melding music, technology and creativity -- is partnering with The Planetary Society, the world’s largest non-profit space interest group, as the band just released its anticipated latest video, “Upside Down and Inside Out.” Filmed in zero-G, “Upside Down and Inside Out” takes OK Go’s unparalleled artistry and trademark tech-savvy choreography to new heights. For further details visit Upside Down and Inside Out FAQ and Credits.
WHO:
WHERE & WHEN:
- Planetary TV: Bill Nye asks OK Go about “Upside Down and Inside Out”
- Planetary Radio: Host Mat Kaplan interviews Damian Kulash and Tim Nordwind of OK Go about the band’s zero-G experience in creating “Upside Down and Inside Out,” and more. Available for download Tuesday, February 16. http://www.planetary.org/multimedia/planetary-radio/
- Instagram: OK Go shares video clips through Instagram and partners, including The Planetary Society.
- Complete details about OK Go video release: http://okgo.net/2016/02/11/upside-down-inside-out-faq/
WHY: OK Go, The Planetary Society and CEO Bill Nye (The Science Guy) believe that art, music and creativity inspire people to engage in science and exploration. Space community leaders advocate S.T.E.A.M. -- an expansion of S.T.E.M. to include art among science, technology, engineering and mathematics -- and The Planetary Society partners with artists who advance these values. Through technically stunning, mind-expanding concepts and choreography, OK Go delights millions of people worldwide with the beauty of art and science combined.
Interviews available upon request, limited to availability.
Media Resources
Photos
Press Room, OK Go: http://okgo.net
Press Room, The Planetary Society: http://www.planetary.org/press-room/
About The Planetary Society
The Planetary Society is the world's largest and most influential space interest organization. Founded in 1980 by astronomer Carl Sagan with Bruce Murray and Louis Friedman of NASA's Jet Propulsion Laboratory, the 501(c)(3) nonprofit is led today by CEO Jenn Vaughn and championed by Chief Ambassador Bill Nye. Members and donors fund programs in science and technology, public outreach, and advocacy. This work advances the exploration of space, the search for life beyond Earth, and the defense of our planet from dangerous asteroids and comets. Learn more at planetary.org.
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