When New Horizons flies past Pluto in July, we will see a new, alien landscape in stark detail. At that point, we will have a lot to talk about. The only way we can talk about it is if those features, whatever they turn out to be, have names.
As I write this post, New Horizons is nearing the end of a weeklong optical navigation campaign. The last optical navigation images in the weeklong series will be taken tomorrow, but it will likely take two weeks or more for all the data to get to Earth. Two weeks! Why does it take so long?