Today the New Horizons team released a new animation of images taken on approach to Pluto. The animation clearly shows how Pluto wobbles around the Pluto-Charon barycenter. It also shows something more exciting to the scientists: variations in brightness across the surface of Pluto. They also began releasing raw images to the Internet.
When New Horizons flies past Pluto in July, we will see a new, alien landscape in stark detail. At that point, we will have a lot to talk about. The only way we can talk about it is if those features, whatever they turn out to be, have names.