The International Astronomical Union has chosen the names Aegis and Gorgoneion for the two moons of the asteroid (93) Minerva. We decided to crowd-source the names, catching the attention of the public. Over the following year, I received a lot of emails with suggestions
We received more than 8000 entries from all over the world in the Name That Asteroid contest, and we can finally announce the winner. The asteroid formerly known as 1999 RQ36 is now formally named (101955) Bennu, for a heron associated with the Egyptian god Osiris.
Whenever we explore someplace new -- a new island, a new continent, a new cave, a new world -- there's a necessary activity that explorers must perform before they can sensibly tell the world about their discoveries: name things.