A Fresh Approach to Fundraising
Posted by Richard Chute
13-02-2015 19:07 CST
Topics: Planetary Society
We want you to know that we’ve been listening to you. Members have highlighted the number of fundraising appeals from The Society, and we agree that the number of requests should be streamlined. The Society was founded the 1980s, and our direct mail fundraising practices evolved at a time when none of the current web-based communications existed. Imagine it—no world wide web, emails, or social media like Facebook! Decades ago, direct mail filled a niche that was similar to how these new communications channels function for us today. So, early fundraising appeals were both an opportunity to request support and to share information about projects and programs.
Today, we have more diverse and better tools. We have a great website, very active blogs, comprehensive event listings, an awesome radio show (available as a podcast or on pubic radio stations around the country), a growing video presence, and we reach more and more members and space fans through Twitter, Facebook and other social media. Over the coming months, we will be experimenting with some new email newsletter formats, such as the one below that spotlight current projects, programs and events.
Our new eNewsletters will join these other communications channels and through them we will keep you up-to-date. Look for the first one coming to your inbox this weekend. Of course, if you click through and read about a current project and feel moved to make a gift, we absolutely would be delighted.
As we experiment with the newsletter—From The Society—we would love to receive feedback from you. Let us know what you think of the new eNewsletter's format and content, and offer your suggestions for improvement. We will continue to listen to you.
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